VitaminWell x runBADEN
A simple product post was never an option. Together with our media team and KeyVisuals.ch, we developed a small campaign combining photo and video content. The goal was to visually translate the vibe of runBADEN and show that Vitamin Well is about more than a drink — it’s about people, movement and community.
I was responsible for the photographic part of the campaign.
On a cold Saturday morning in November, I set out through Baden with my camera, a clear concept, a supply of Vitamin Well and the model Elena Rahm. Despite the cold conditions, a strong and coherent image series came together. After several location changes and a lot of movement, everything was in the bag.
The final images felt honest and true to what we wanted to communicate, both for runBADEN and for Vitamin Well. Most importantly, they resonated with our community, which matters more than anything else.
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Only a few weeks after founding runBADEN in mid-August 2025, the community grew rapidly, not only at the weekly runs, but also online. Through storytelling, honest insights and open conversations with our community, new connections emerged. One of them was with Vitamin Well.
From the very beginning, one thing was clear to us: if runBADEN were to work with a partner, it had to be the right one. Not just any brand, but one whose values we genuinely share, whose products we appreciate, and with whom a long-term collaboration would make sense. runBADEN is people-driven and the partnership had to feel the same.
That mindset ultimately led us to Vitamin Well.
By now, we’ve been working together for several weeks and are building a partnership based on trust, shared values and genuine connection. A collaboration that didn’t feel staged, but grew naturally out of a community.