ICANIWILL

For the Swedish sportswear brand ICANIWILL, I developed and executed a campaign shoot at X30 Gym in Baden. Instead of typical influencer-style content, the focus was on creating clean, authentic visuals that combine function, movement and atmosphere. Together with athlete Elena Rahm, we produced a versatile set of images across different moods and settings, used for social media. blending documentary energy with a clear performance-focused aesthetic.